London Fashion Weekend Experience

Last Thursday was a day full of “firsts” for me: first time in London, first time attending such a big fashion event and for the first time being part of an audience at a serious fashion show.

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After a pleasant and relaxed train journey of about 3 hours, I’ve arrived in the heart of England for the first time. I have to admit that I am a big cities fan, so I was sure I was going to love London.

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The crowd, the people, the double-deckers and the famous phone cabins (where I forgot to take photos), they were all there. But, I was not a basic tourist in London, I went there with clear purposes: all fashion related.

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First stop it was the National Portrait Gallery, where the Vogue 100: A Century of Style exhibition is taking place until the 22 of May. Although the exhibition was a really interesting one, presenting  Vogue UK covers, pictures and articles since the magazine’s release in 1916, we were not allowed to take any pictures. I highly recommend you to go and see it if you arrive in London as it is fascination to see how much a brand can develop among history. Structured in a reverse chronology, starting with the magazine today and moving back through the decades to the very first issue, the exhibition includes photos of really well known fashion photographers: Helmut Newton, Irving Penn, Mario Testino, to name just a few.

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In addition, they had a lovely souvenirs’ shop with lots of mugs, mirrors, pens and even an original 1920s’ Vogue magazine, that could have been bought for around 200 pounds.

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After leaving the exhibition, we had a walk on Oxford road, to admire the amazing shopping paradise, and quickly ran to our main event of the day: London Fashion Weekend day 1.

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LFWend is the biggest pop up fashion event, that can basically be attended by anyone with an interest in fashion. You can pick one of the 3 tickets type: bronze, silver or gold but you can also have a luxe one, and get a front row sit. The event is really complex including besides the fashion shows, shopping rooms with designer clothes on discount ( ex,: celine sunglasses for just 77 pounds, Vivienne Westwood scarf-35 pounds, etc. ), industry talks, where people shared their fashion experiences tote bags and a lot other fun activities, like taking some pictures with branded sunglasses in order to #diveintofashion or promoting Maybelline’s new campaign Dare to Go Nude #mnyfw.

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The two catwalks we saw were both amazing, presenting in a shorter and simpler way the biggest LFW trends for SS16. First we saw Emilia Wickstead’s collection full of coulor, patterns, flowers, full of life, as spring makes us feel. And the second catwalk represented 4 collection with the biggest trends of the season. (Runway review and trends will be presented in a different blog post SOON).

In the evening we had a short walk at the Big Ben and London Eye, and finished the day in the most British way: with cakes and tea.

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